Lori Aitkenhead

Welcome! My name is Lori Aitkenhead. Thanks for checking out my portfolio. Take a look around. As you will see, I am a successful marketing professional with experience and training in new media and traditional marketing.

Download my PDF resume.

Social Roads Marketing Blog

Latest Presentation: "Social Media Is Good For Business" Social Media @ The Beach - Jan. 23, 2010 - Virginia Beach, VA

My Goal

As the Internet and technology evolve, consumers are becoming more empowered than ever. Their voice now controls a company's brand image. Social media allows a company to utilize the consumer's voice to enhance their brand image and even nurture leads. Unlike many aspects of traditional media, social media can establish long-lasting relationships through meaningful, two-way communication between consumers and brands. Many companies are slowly becoming aware of this, but they are not sure how to use social media effectively. My goal is to help companies use social media to create relationships, enhance brand image and produce an effective call to action.



Qualifications

Four years marketing experience with a solid social media background, offering a track record of developing successful social media programs. Up-to-date with constantly evolving technologies in Internet marketing, the blogosphere, search tools and Web 2.0. Excellent writing and communication skills.



Education

Master of Science, Integrated Marketing Communications
Eastern Michigan University, 2009

Bachelor of Arts, English
The College of William & Mary, 2004



Areas of Social Media Expertise

  • WordPress
  • Podcasting
  • Twitter
  • LinkedIn
  • AdWords
  • Blogging
  • Technorati
  • Del.icio.us
  • YouTube
  • Facebook
  • Flickr
  • Much more.


Social Media Experience

Social Media Manager, Black Dog Social Media
Manage multiple clients successfully over multiple platforms for social media marketing start-up company in Virginia Beach.

Social Media Consultant, American Water Works Association, Virginia Chapter
Developed a successful social media plan to help the organization draw new young professionals.

Vice President, Social Media Club of Virginia Beach
Facilitate the Virginia Beach chapter of Social Media Club, an international organization that hosts events exploring social media issues that transform the way we connect. Strives to introduce local companies to social media and help advance those currently utilizing it.



Social Media Training

Certified Inbound Marketing Professional
Inbound Marketing Summit 2009
New Media Conventions 2009


lori.a@cox.net
757.572.4094